CASE STUDY

COLOR FACTORY

Color Factory is an immersive art experience that invites visitors to experience the joy of color through multi-sensory installations, immersive rooms, and carefully curated moments

the project

The highly-anticipated, third location of Color Factory debuted in Chicago last June. The brand was looking to differentiate themselves and grow their exposure in the popular experiential market, staying top of mind to local and tourists alike.

MPCR touted them to a wide array of local lifestyle, travel, culture, and business media. MCPR maximized coverage placement, focusing on the exhibits differentiations vs competitors, innovations, and seasonal activations.

MCPR also worked to establish their team as experts in the experiential and entrepreneur spaces, while helping drive content and buzz through strategic partnership opportunities and influencer seedings

the Results

  • Over 60 media features to date for the Chicago location

  • Features including the Chicago Sun Times, Chicago Tribune, WGN, and ABC

  • 5 Million+ social media influencer impressions

Featured Publications

Picture Credit: @colorfactoryco

Picture Credit: @colorfactoryco

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