THE SPICE HOUSe

the project

The Spice House was committed to sustaining their company’s core tenets of premium quality, freshness, and variety—all the while honoring culinary traditions around the world. 

The brand was also looking to support their quickly growing e-commerce business which had spiked during the interest of at home cooking brought on by the pandemic.

MPCR has represented the brand since 2021 touting them to a wide array of national cooking, lifestyle, food, consumer, and business media. MCPR maximized coverage and product placement, focusing on their differentiations vs competitors, product offerings, high profile partnerships, and taste incentives.

MCPR also worked to establish their team as experts in the culinary spaces, while driving content and buzz through strategic partnership opportunities and influencer seedings